Stories are powerful. Nothing illustrates that more than the story of M.K. Gandhi himself. His attire, the way he cultivated his image, the spectacle of the Dandi march, in fact everything he did, captured the imagination of the world. It was a powerful narrative, that of a man who dealt in absolutes – he had a grand dream but wouldn’t comprise on principles to achieve it. That is a powerful story.
Most C.E.O.s will testify to the power of stories. It what they use to rally their teams, sell their product, or convince investors. Unfortunately, it is also what they use to get a new job. Therefore, when searching for executives to hire, one has to be wary of stories.