About the Company
Founded in 2007 by Sean Blagsvedt and Vir Kashyap, Bengaluru-based Babajob.com is a digital marketplace which seamlessly connects entry-level and informal sector employees to employers through a common, accessible platform. With close to 8 million registered job seekers and over 5 lakh registered employers, the company is committed to “bettering people’s lives and providing dignified livelihoods.” While job portals in India have largely focused on the white-collar space, Babajob.com was India’s first online job portal for the massive and untapped blue-collar workforce. Having raised $12 million in funds from SEEK, Gray Ghost Ventures, Khosla impact and USAID, some of the company’s satisfied clients include Uber, Dunzo and Firstsource.
How Does it Work?
Prior to Babajob.com, other job portals in India focussed on fulfilling the hiring requirements of primarily white-collar employees. As the white-collar workforce in India was fairly educated and tech savvy, there was an immediate increase in the demand and supply of jobs being sourced through online job portals. Blue-collar workers and employers who wanted to hire blue-collar workers continued to rely on traditional methods such as references, recruitment agencies, poster advertisements at bus stops etc. Pertinent issues such as illiteracy, lack of technological know-how, limited access to internet, and unfamiliarity with the web `prohibited blue collar workers from accessing facilities enjoyed by the white-collar workforce in India. Even for employers, the choice of candidates for blue-collar jobs was limited as their target employees weren’t available on the popular tech savvy job portals.
To counter this, Babajob.com has leveraged the web, a mobile application, SMS and multi-lingual interactive voice response (IVR) service to connect job seekers with relevant information about jobs around them. Job seekers who are unable to create an online profile can simply give a missed call on a number. The system then calls them back and asks them some generic questions to create a profile for them. Language is not a barrier as this IVR facility is available in multiple Indian languages, making the on boarding process easy and hassle-free for job seekers. The IVR facility also allows job seekers to find and apply for jobs.
For employers looking to hire the right candidate, the process has never been simpler. Upon registering with Babajob.com via a call or website, employers are required to provide a clear job description, highlighting the responsibilities, work experience and expected remuneration to post jobs on the website and mobile app. This allows registered job seekers to display interest towards jobs they deem the most suitable for them. With access to India’s largest database of drivers, receptionists, BPO, Sales and delivery executives, amongst many other blue-collared roles, employers don’t have to look further for interested employees.
Apart from ranking potential candidates to specific needs in real time, Babajob.com screens selected candidates, allowing for instant hiring. Upon a successful match, employers can schedule an interview with potential employees, while being able to preview and receive candidate calls without receiving their numbers. Employers are then required to notify Babajob.com when they successfully employ a candidate and also give feedback on the candidate’s performance.
Leveraging Technology to Improve Overall User Experience
The company’s success has been fuelled through an extensive use of technology. One of these is the IVR. By operating purely through mobile phones, this multi-lingual system has allowed close to 800,000 job seekers to create a profile, find and apply for relevant jobs, regardless of their internet connectivity or literacy. Other than corporates, even several households and SMEs use their platform to fulfil their blue-collar hiring requirements through a freemium model.
Babajob.com has developed a suite of technological products to minimize the chances of exploitation and fraudulent activity which are prevalent in the low-income job market. They provide support to all employers by giving them options to verify the candidate’s background, download sample employment contracts, choose from several health insurance plans for their employees, and review and provide feedback on the employees hired. Babajob.com has also developed a platform, www.nextbillion.in, where a map shows an overlay of salary data linked to pin codes. Using this platform, employers can decide on the most appropriate salary to pay their staff based on their location and employees can grab the best opportunities, based on their expected pay.
In February 2017, they launched the Babajob Chat Bot – the world’s first multi-lingual job search Chat Bot. It incorporates the latest natural language AI, speech recognition and machine visual APIS from Facebook, Google and Microsoft, enabling them to understand free text queries (“I want a driver job in Agra”) plus analyse a jobseeker’s language skills by listening to their voice. It also enables jobseekers to photograph their key government documents, which they will analyse and verify against the India government’s India Stack APIs and also incorporates a personality assessment test co- authored with the WorldBank to fairly accurately analyse a jobseeker’s personality in just 11 questions.”
The company’s COO and co-founder, Vir Kashyap, stated that the application focuses “deeply on improving the job recommendation function, which is to identify which applicant is suitable for which job, all led by technology.” With over 3,50,000 applications per month for jobs across 21 categories, Babajob.com has facilitated employers to post about 5.8 million job opportunities till date!
Impressed much? We definitely are! If you’d like to know more about the Babajob.com platform and their services, please visit: www.babajob.com. Also, check out their blue-collar salary mapping platform – www.nextbillion.in.
Happy hiring to all!