Babajob.com – Better Jobs for Everyone!

About the Company

Founded in 2007 by Sean Blagsvedt and Vir Kashyap, Bengaluru-based Babajob.com is a digital marketplace which seamlessly connects entry-level and informal sector employees to employers through a common, accessible platform. With close to 8 million registered job seekers and over 5 lakh registered employers, the company is committed to “bettering people’s lives and providing dignified livelihoods.” While job portals in India have largely focused on the white-collar space, Babajob.com was India’s first online job portal for the massive and untapped blue-collar workforce. Having raised $12 million in funds from SEEK, Gray Ghost Ventures, Khosla impact and USAID, some of the company’s satisfied clients include Uber, Dunzo and Firstsource.

How Does it Work?

Prior to Babajob.com, other job portals in India focussed on fulfilling the hiring requirements of primarily white-collar employees. As the white-collar workforce in India was fairly educated and tech savvy, there was an immediate increase in the demand and supply of jobs being sourced through online job portals. Blue-collar workers and employers who wanted to hire blue-collar workers continued to rely on traditional methods such as references, recruitment agencies, poster advertisements at bus stops etc. Pertinent issues such as illiteracy, lack of technological know-how, limited access to internet, and unfamiliarity with the web `prohibited blue collar workers from accessing facilities enjoyed by the white-collar workforce in India. Even for employers, the choice of candidates for blue-collar jobs was limited as their target employees weren’t available on the popular tech savvy job portals.

To counter this, Babajob.com has leveraged the web, a mobile application, SMS and multi-lingual interactive voice response (IVR) service to connect job seekers with relevant information about jobs around them. Job seekers who are unable to create an online profile can simply give a missed call on a number. The system then calls them back and asks them some generic questions to create a profile for them. Language is not a barrier as this IVR facility is available in multiple Indian languages, making the on boarding process easy and hassle-free for job seekers. The IVR facility also allows job seekers to find and apply for jobs.

For employers looking to hire the right candidate, the process has never been simpler. Upon registering with Babajob.com via a call or website, employers are required to provide a clear job description, highlighting the responsibilities, work experience and expected remuneration to post jobs on the website and mobile app. This allows registered job seekers to display interest towards jobs they deem the most suitable for them. With access to India’s largest database of drivers, receptionists, BPO, Sales and delivery executives, amongst many other blue-collared roles, employers don’t have to look further for interested employees.

Apart from ranking potential candidates to specific needs in real time, Babajob.com screens selected candidates, allowing for instant hiring. Upon a successful match, employers can schedule an interview with potential employees, while being able to preview and receive candidate calls without receiving their numbers. Employers are then required to notify Babajob.com when they successfully employ a candidate and also give feedback on the candidate’s performance.

Leveraging Technology to Improve Overall User Experience

The company’s success has been fuelled through an extensive use of technology. One of these is the IVR. By operating purely through mobile phones, this multi-lingual system has allowed close to 800,000 job seekers to create a profile, find and apply for relevant jobs, regardless of their internet connectivity or literacy. Other than corporates, even several households and SMEs use their platform to fulfil their blue-collar hiring requirements through a freemium model.

Babajob.com has developed a suite of technological products to minimize the chances of exploitation and fraudulent activity which are prevalent in the low-income job market. They provide support to all employers by giving them options to verify the candidate’s background, download sample employment contracts, choose from several health insurance plans for their employees, and review and provide feedback on the employees hired. Babajob.com has also developed a platform, www.nextbillion.in, where a map shows an overlay of salary data linked to pin codes. Using this platform, employers can decide on the most appropriate salary to pay their staff based on their location and employees can grab the best opportunities, based on their expected pay.

In February 2017, they launched the Babajob Chat Bot – the world’s first multi-lingual job search Chat Bot. It incorporates the latest natural language AI, speech recognition and machine visual APIS from Facebook, Google and Microsoft, enabling them to understand free text queries (“I want a driver job in Agra”) plus analyse a jobseeker’s language skills by listening to their voice. It also enables jobseekers to photograph their key government documents, which they will analyse and verify against the India government’s India Stack APIs and also incorporates a personality assessment test co- authored with the WorldBank to fairly accurately analyse a jobseeker’s personality in just 11 questions.”

The company’s COO and co-founder, Vir Kashyap, stated that the application focuses “deeply on improving the job recommendation function, which is to identify which applicant is suitable for which job, all led by technology.” With over 3,50,000 applications per month for jobs across 21 categories, Babajob.com has facilitated employers to post about 5.8 million job opportunities till date!

Impressed much? We definitely are! If you’d like to know more about the Babajob.com platform and their services, please visit: www.babajob.com. Also, check out their blue-collar salary mapping platform – www.nextbillion.in.

Happy hiring to all!

Read more

Better Financial Risk Management With Machine Learning

How does one go about preventing credit frauds, ensuring the reliability of someone that one proposes to give a loan to, or, more generally, taking safer decisions when it comes to something as tricky as financial risk management?

This isn’t a new question, of course – it’s been around as long as people have borrowed and bartered, and over the ages the finance industry has come up with several methods of trying to address this concern. The latest has been to take the approach of statistical modelling, and one has to admit, this has helped matters tremendously. Banks are able to paint a more detailed picture of what their overall risk profile is, and avoid seriously risky situations.

(more…)

Read more

With great Growth Comes Great Responsibility!

The last year-and-a-half have been the most amazing roller-coaster ride for IDfy.  We have grown from 20 people to about 150 at the moment. We continue to grow, and expect to hit the 200 people benchmark within the next 2 months.  While we have grown significantly, we have tried to retain the start-up ethos.  What that means is that we learn, implement, and change quickly, but most importantly, we listen. We listen to our customers and our employees, as well as our partners.  As C.E.O., my biggest challenge is ensuring that we do all of this at breakneck speed without compromising on quality, training, and other critical areas.

(more…)

Read more

Informatics, the future of HR

I remember one of my customer meetings last month quite vividly. It was with the HR General Manager of a multi-national manufacturing company. Perhaps one of the most affable people I have met, he spoke at length about his experience managing HR in different companies and interspersed his speech with lively anecdotes and his opinion about the changing role of HR.

“HR owes its origin to Industrial Relations” he began. The nature of the workforce has, obviously, changed a lot since the Industrial Revolution, but it is not difficult to imagine that about a hundred and fifty years back in Victorian England, there might have been a clique of managers specialising in dealing with workers in coalmines or shipyards. Around the turn of the century, with communism in the air, it couldn’t have been too easy for those managers. A seismic change might have begun.

(more…)

Read more

Digging Deeper

The month of May can be cruel – it’s the peak of summer in most parts of India, and being out for even a few minutes in the sun can be gruelling. But the weather isn’t the only thing you should watch out for in May. If you’re a recruiter, you should be paying extra-close attention to the ‘Experience’ section of resumes that candidates hand over to you.

It so happens that the maximum instances of people lying about their work experience to obtain a job, occur in May. This is why one needs to be extra vigilant at that time.

And what about October? Summer’s well over by then, and even the monsoon has faded – but even then, the heat is on. As the country goes into festival mode, and there is a flurry of shopping before the winter sets in, recruiters would be well advised to train their focus on the ‘Qualifications’ section of candidates’ resumes.

(more…)

Read more

There is more to Financial Risk than just checking credit ratings!

Financial fraud is all around us. People routinely con banks or simply default on large loans or credit card bills. There are others who take large insurance policies and submit wrong claims. I have had the good fortune of meeting many risk officers and underwriters, and have heard sordid tales of financial crime. The ingenuity of fraudsters never ceases to amaze me. Risk officers and underwriters are forever playing catch-up. Every time they adjust their systems and processes, a new type of fraud emerges!

I have realised that relying on a simple credit score isn’t enough. Neither is just checking one’s address. We have to go back to basics – establish some fundamental facts about the person who is about to take a loan, a credit card, or an insurance policy. It is important to know who the person is and uncover relevant information about their background.

(more…)

Read more
Show Buttons
Share On Facebook
Share On Twitter
Hide Buttons